On Page SEO
On page Practice
✓Basics of HTML or SEO Friendly website
✓URL, Meta Tags, Title, H1,H2, H3 and Images
✓Crawling: XML & HTML Sitemaps, Robots.txt
✓Internal linking
✓ Tools: Google Search Console, Bing Webmaster, Google Analytics setup
Keyword Research & Competitive Analysis
✓Keyword Planner tool (Search volumes, Competition, Business priority)
✓Mapping keywords to website pages
✓Competition Analysis
SEO Friendly Design & Architecture
✓Thinking before designing a website (goals, strategies & measurement models)
✓Mobile responsive / adaptive design
✓Importance of HTTPs
✓Site schema (rich snippets) & architecture
Technical Website Optimization
Link-Building
✓Content marketing
✓Directory submissions
✓Local listings
✓Social bookmarking
Social Strategies
✓Backlinking (Quora, Twitter, LinkedIn, Facebook, Google My Business, Pinterest and more.)
✓Online Reputation Management
✓Local SEO (Schema for addresses, local keywords, local websites)
SEO Site Audit